Go Daddy Go!

GoDaddy.com is taking the old adage "sex sells" to a new level.
The company is a perennial Super Bowl advertiser, notorious for its ads getting denied. One such ad that was deemed too steamy was the Basic Instinct homage, starring the lovely Candice Michelle (shown above).
Candice Michelle is known as "the original Go Daddy Girl." She originally played a character named Nikki Cappelli in the Go Daddy ads. You may also know her as a WWE wrestler and Playboy cover model.World-champion swimmer Amanda Beard is also a Go Daddy Girl.
"Amanda is absolutely smokin’ hot… anyone can see that," says Go Daddy CEO and Founder Bob Parsons(That's an understatement, Bob!). "What you get in the new commercials is her subtle, yet edgy sense of humor. Amanda is 100 percent GoDaddy-esque."
The term GoDaddy-esque was coined by the media in 2005 and is used as an adjective for something that is hot, edgy and slightly inappropriate.
Go Daddy has leveraged a posse of Go Daddy Girls to promote its highly successful line of Internet products.

Beard joins popular sports figures like IndyCar driver Danica Patrick and All-Pro wide receiver Chad Johnson on the celebrity spokesperson team.
So what's in store for this year's ads? Well, Bob Parsons says the company might "sit it out" this year.
"Advertising during the Super Bowl is 'super' expensive," he writes on his Web site. "Consider that a 30 second spot is $2.7 million. Then figure 2 or 3 spots, then add another few million or so to produce several commercials — we never seem to get the first couple approved — and then include the cost of concurrent promotions, the total cost will exceed 10 million dollars."
Looks like we'll have to stay tuned.

Related resources:
GoDaddy Wikipedia entry
Candice Michelle Wikipedia entry
Amanda Beard Wikipedia entry
Danica Patrick Wikipedia entry
(photo source: GoDaddy.com)